MailChimp delivers an affordable and easy-to-use option for small and medium-sized businesses, while ActiveCampaign provides more advanced solutions, such as automated workflows. ActiveCampaign dominates with an overall user/editors rating of 4.4/5 stars with 3 reviews and MailChimp user/editors rating is 3.1/5 stars with 3 reviews. Plus, they connect to Zapier, opening up the integration possibilities even further. Learn with others at one of our global in-person training sessions, where you get 1:1 time with our Education team. ActiveCampaign don’t provide either; just a free 14-day trial. MailChimp doesn’t have a CRM per se, although they do claim that you can use MailChimp as a CRM. As we’ve shown you, it’s a solid email marketing platform that’s hard to beat when it comes to features, deliverability, and value for money. However, because it offers more advanced features than Mailchimp, it is not as simple to learn. I have played around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based upon business you are operating. About 10 months ago, after five years with MailChimp, I switched to ActiveCampaign for my Email Service Provider for most of my emails. We’ve taken a look at ActiveCampaign vs MailChimp’s features, but what about how they perform in terms of deliverability? Since then, I’ve worked with a lot of other email marketing software. Technically I guess this is true – MailChimp gives you access to comprehensive contact data, revenue reports, and ecommerce integrations. And, although MailChimp is probably the world’s most popular email marketing service, I get why there’s a growing demand for more sophisticated tools. For example, on this page you can find ActiveCampaign’s overall score of 9.2 and compare it against MailChimp’s score of 9.0; or ActiveCampaign’s user satisfaction level at 100% versus MailChimp’s 98% satisfaction score. The forms (which are responsive) can be embedded, linked to, or even added directly to WordPress or Facebook if you have these integrations set up. Connect multiple Shopify stores with a Deep Data integration. Mailchimp is known for its easy-to-use, intuitive, drag and drop email design dashboard shown below. It’s a partner for your business. Mailchimp by Mailchimp Visit Website . What’s more, ActiveCampaign also offers lead scoring, allowing you to assign scores based on actions taken by subscribers. Winner: MailChimp provide design testing for free, while ActiveCampaign provide spam testing – so let’s call it even. Winner: ActiveCampaign’s list management features are truly impressive. We’ll get you up and running fast. Set specific marketing goals, and change the flow of an automation once your goal is achieved. We found ActiveCampaign’s support to be a little more accessible than MailChimp’s. What if things like ease of use and email designs are more important to you? Each tool provides the following: ActiveCampaign also provide deal reports, which are summaries of the deals in the CRM – here, you can check reports such as deals over time, funnel overviews, and deal owner by reports. If there’s one competitive area of digital marketing solutions, it’s marketing email solutions. If you have a monthly plan, you’ll have 25 Inbox Preview tokens to use every month (and you can always buy more if needed). What used to work in the past isn’t enough anymore. Send emails based on different customer actions or events, without lifting a finger. ActiveCampaign provide integrations with over 250 apps, and also connect with Zapier. The form editor is visual and easy to use, and adding new fields is also straightforward. A/B test campaigns to learn what content works best. While Mailchimp is without doubt the more popular of the two, ActiveCampaign offers better marketing automation, list management, and a higher deliverability. It is worth re-emphasizing, though, that this is on ActiveCampaign’s lowest plan, Lite. About Mailchimp. They offer the option to also revert back to previous versions of the email, which is super useful. Back in the day, MailChimp’s claim to fame was its ease of use. Test which path in an automation performs better in real-time, and learn more about your customers. Your business isn’t basic, so maybe it’s time to leave basic emails behind? Get notified via email when certain customer actions/activities happen like your best customer s very! Course for beginners – ideal for small and medium-sized businesses, while ActiveCampaign provide a few clicks list.. 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