15th Jun 2018 In such an environment while it remains generally easier to do business in the countries with a, The importance of economic factors can be understood from the fact that low economic activity results in lower sales and revenue for international brands. A stronger US dollar and regulatory pressures are some of the most important threats before Nike. Nikeâs products have always remained the best sellers in the US market. â Innovation: Its focus on innovation has enabled it to continuously bring new and greta products to the market and keep its customers engaged and satisfied. Suppliers for Nike have been largely focussed in the Far East; whilst this has offered considerable economies of scale and cheaper supplies for Nike, it has also been the source of controversy, eroding some of the brand’s image. Building and protecting corporate reputation. This particular strategy appears to work well on generating responses not only to new product launches, but also to opportunities for online purchases, in-store … Its responsibilities include selecting and contacting the right suppliers for quality goods and services. The demand for sports shoes is expected to rise steadily in the near future based on rising health consciousness and growth in sports and gym infrastructure across U.S. As well as maintaining a wide range of products, the company has also been at the forefront of design, bringing in the latest in footwear technology, namely the Air Zoom Yorker, which is a shoe weighing 30% less than competitors’ shoes. Island Press,  Collis, D.J. Environmental factors are now more important than ever in the context of inert national business. All work is written to order. Some of these sources have cerated sustainable advantage for Nike and the rest can be strengthened further through focus on customer experience, marketing and innovation in future. Nike has very few shops of its own and, therefore, relies on retailers more heavily than would be considered ideal. What was not immediately obvious from using the Ashoff Matrix to analyze these businesses that comprise the other category was their high growth, expanding market share, and increasingly high levels of cash generation. The credit goes to its product innovation, quality and excellent marketing of the brand. Apart from that, Nike has several leased facilities all over the U.S. to serve the U.S. market. contact: email@example.com, firstname.lastname@example.org, The Nike brand has expanded fast internationally which is evident from its growing revenue over the last five years. Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. US is an important market for most of its competitors too including Adidas, Under Armour, Skechers and New Balance. Interestingly, the company did very little in the way of media advertising, with the first ever television advertising running in 1982. Technological factors are also playing an increasingly dominant role in the expansion and growth of businesses. This industry is being shaped by new trends and mainly the sports leisure trends. They are also designing better customer experiences to retain these customers. Nike has used a chain of regional distribution centers to service its retail stores. In this regard, it also reduced the number of suppliers to have only those onboard who are committed to quality and sustainability. 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