with ethnocentrism. For example, a mountainous country with an abundance of natural waterways will almost certainly develop different dominant modes of transportation than a dry, land-locked region marked by relatively flat terrain. This talk was given at a local TEDx event, produced independently of the TED Conferences. Choosing employees based on résumés, for example, is considered a primary means of selection in the United States, Canada, and much of northern Europe—all nations with comparatively weak concepts of familial relationships and kinship ties. Provide an example of each (5 points). It is necessary to try to rise above culturally imbued ways of viewing the world. Culture Influence on Management Accounting, http://www.inc.com/encyclopedia/cross-cultural-international-communication.html, Thoughts regarding the accounting manager job, Interview with accounting manager Noémie from Ubisoft. Ethnocentrism happens when we implicitly believe our way of doing things and seeing things is the right and only way. They may demonstrate a concern for employees that goes beyond the workplace and…, all thing of how to overcome cultural barriers to communication can be talked about, it is important to know or identify the barriers themselves. Ethnocentrism in social science and anthropology —as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference in order to judge other cultures, practices, behaviors, beliefs, and people, instead of using the standards of the particular culture involved. Ethnocentrism is the belief that one’s own culture is centrally important and is superior to other cultures (Taylor 2006). Ethnocentrism in Business Communication International business ventures require… Cross-cultural communication barriers such as anxiety, uncertainty, stereotyping, and ethnocentrism are caused by inadequate cultural knowledge … If you are to work effectively with people who are culturally different, you need to become aware of your own culture and how that impacts on others. The article below helps to explain ethnocentrism and both sides of its affects within a business context. We may regard ethnocentrism as the feeling that one's group has a mode of living, values and patterns of adaptation that are superior to all others. This may occur on the domestic front as well. When such individuals interact with a person of another culture or heritage they refuse to acknowledge the opinion of that person or they evaluate a certain situation from their own point of view… In international business, questions arise regarding what is proper by which culture’s values, what is wise by which culture’s view of the world, and what is right by whose standards. It is easy to say that ethnocentrism only affects the bigoted or those ignorant of other cultures, and so is unlikely to be a major factor in one’s own business communication. Social organization, as it affects the workplace, is often culturally determined. Among the most markedly varying dimensions of intercultural communication is nonverbal behavior. The ways in which people use the resources available to them may vary considerably from culture to culture. These include language, environment, technology, social organization, social history and mores, conceptions of authority, and nonverbal communication behavior. One must take care not to assume that the view held in one’s own culture is universal on such issues as nepotism and kinship ties, educational values, class structure and social mobility, job status and economic stratification, religious ties, political affiliation, gender differences, racism and other prejudices, attitudes toward work, and recreational or work institutions. Finally, it is often difficult to rid business communication of a judgmental bias when social organization varies markedly. Let’s take a … Problems in business communication conducted across cultures often arise when participants from one culture are unable to understand culturally determined differences in communication practices, traditions, and thought processing. Finally, business in general is enhanced when people from different cultures find new approaches to old problems, creating solutions by combining cultural perspectives and learning to see issues from the viewpoint of others. In the end, thinking ethnocentrically reduces another culture's way of life to a version of our own culture. Fortunately these cross-cultural barriers can be overcome through exposure. Culturally-ingrained biases regarding the natural and technological environment can create communication barriers. As a result, we negatively judge behaviours that don’t conform to our world vision. This evaluation is mostly negative. Under such circumstances, potential communication problems could result in misunderstandings (Neuliep & McCroskey, 1997) and reduced levels of intercultural-willingness-to-communicate (Lin & Rancer, 2003). Ethnocentrism and stereotypes The idea that our ingroup members' views and standards are more important than those of any outgroup is ethnocentrism . For women, it’s seen as a sign of sexual interest. People tend to accept the values of the culture around them as absolute values. Nations with large domestic markets and plentiful natural resources, for example, are likely to view some industries quite differently than regions that have only one (or none) of those characteristics. ethnocentrism from an intercultural communication point of view, is when someone considers their own ethnicity, values, beliefs, or culture to be superior to those of others. 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